Selected Papers of the IRIS, Issue Nr 5 (2014)
 

Abstract

Customers have over the years been used to buying products and services in shops or by ordering over the phone. By the end of the last century shopping over the Internet was added as a new important channel for commerce. As a result, it has become more and more important for organizations to attract customers and their site on the Internet; the interface is one part of this. In the discourse of marketing there is a field named servicescape and a related field named e-servicescape. For the providers of information systems the different views of service, servicescape and e-servicescape can be confusing. Hence it has to be considered interesting if the intention is to build not only reliable and trustable systems but also information systems that are in accordance with what the e-servicescape user needs and demands. The question raised in this paper is whether there is a need for further research on the relation and connection between the terms servicescape and e-servicescape. To determine if e-servicescape is fully possible, plausible or not possible in comparison with servicescape the Conceptual model of servicescape by Harris and Ezeh (2008, p. 393) is used.

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