The ageing population of Europe is a concern for political decision makers and visions on how to deal with the issues are being debated. The issues raised concern elderly people, the age group 75-90 years, but not much thought is given the “young elderly”- the age group 60-75 years – as the serious age-related problems are not visible among them. Nevertheless, pro-active preventive action programs among the “young elderly” could significantly reduce the problems society faces when people become elderly. Digital wellness services offered over omnivore platforms on smart mobile phones and backed up by analytics tools over cloud services are proposed as effective interventions to build wellness routines. The design of wellness services need to be with the young elderly, not for the young elderly.
Carlsson, Christer and Walden, Pirkko, "Digital Wellness Services For “Young Elderly” A Missed Opportunity For Mobile Services" (2015). 2015 International Conference on Mobile Business. 1.