HTML5 is by many seen as the future platform for delivery of mobile services due e.g. to its cross platform capabilities. Moreover, mobile services are becoming an essential part of providing new and enhanced ways of visitor experiences in travel and tourism. Therefore, this paper aims to contribute with a description of a local outdoor mobile tour guide developed in HTML5 and an evaluation of drivers and barriers of HTML5 as a platform for mobile service delivery in a travel and tourism context. To achieve the goal, an action research project was conducted and a holistic mobile service business model framework called STOF was utilized.