Paper Number
ICIS2025-1123
Paper Type
Short
Recommended Citation
Au, Cheuk Hang and Chou, Chih-Yuan, "Trust Me, I'm Pawsome: Investigating the Double-Edged Signals of Pet-Themed Digital Campaigns" (2025). ICIS 2025 Proceedings. 3.
https://aisel.aisnet.org/icis2025/user_behav/user_behav/3
COinS
Dec 14th, 12:00 AM
Trust Me, I'm Pawsome: Investigating the Double-Edged Signals of Pet-Themed Digital Campaigns
When commenting on articles, please be friendly, welcoming, respectful and abide by the AIS eLibrary Discussion Thread Code of Conduct posted here.
Comments
16-UserBehavior