Paper Number
ICIS2025-2239
Paper Type
Complete
Abstract
Organisations across various sectors employ visualisations to achieve effective and efficient data-driven decisions. Despite the traction, extant literature has identified that visualisation-based decision-making does not meet expectations. Current Information Systems (IS) publications surrounding visualisation-based decision-making are fragmented, disregard pertinent interdisciplinary notions, and have contradicting observations. Notably, the presentation stage in the Business Intelligence (BI) process is where individuals are presented with visualisations to make decisions. While the influence of task characteristics, including task type and complexity, has been investigated, the impact of user characteristics, specifically cognitive style, has been overlooked at the presentation stage. Only a few researchers have studied the influence of cognitive style on decision performance. The Cognitive Style Index (CSI) is a frequently used instrument to measure cognitive style; however, it has recently raised doubts due to prevailing criticisms. Consequently, this research constitutes one of the earliest empirical investigations to verify the critiques.
Recommended Citation
Perera, Shenoli; Boell, Sebastian; and Chin, Wynne W., "Comprehensive Exploration of Cognitive Style in Decision-making: Is it Single or Multidimensional?" (2025). ICIS 2025 Proceedings. 28.
https://aisel.aisnet.org/icis2025/user_behav/user_behav/28
Comprehensive Exploration of Cognitive Style in Decision-making: Is it Single or Multidimensional?
Organisations across various sectors employ visualisations to achieve effective and efficient data-driven decisions. Despite the traction, extant literature has identified that visualisation-based decision-making does not meet expectations. Current Information Systems (IS) publications surrounding visualisation-based decision-making are fragmented, disregard pertinent interdisciplinary notions, and have contradicting observations. Notably, the presentation stage in the Business Intelligence (BI) process is where individuals are presented with visualisations to make decisions. While the influence of task characteristics, including task type and complexity, has been investigated, the impact of user characteristics, specifically cognitive style, has been overlooked at the presentation stage. Only a few researchers have studied the influence of cognitive style on decision performance. The Cognitive Style Index (CSI) is a frequently used instrument to measure cognitive style; however, it has recently raised doubts due to prevailing criticisms. Consequently, this research constitutes one of the earliest empirical investigations to verify the critiques.
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