Paper Number
ICIS2025-1697
Paper Type
Short
Abstract
User-generated content (UGC) is crucial for information dissemination and the sustainability of social media platforms. However, online users' limited cognitive resources may hinder effective memory retrieval for content creation. By integrating cognitive load theory with cue-dependent retrieval mechanisms, we investigate how experience encoding IT artefacts (e.g., Notes) on Mafengwo.cn reshape users’ creation of experience sharing IT artefacts (e.g., Travel Blogs). The results reveal that users who adopt experience encoding IT artefacts (e.g., Notes) produce sharable content more promptly and with higher quality, suggesting that memory cues significantly enhance UGC contributions. Moreover, the effects intensify as users generate more experience encoding IT artefacts (e.g., Notes) with richer cues, further reinforcing the memory facilitation effect of digital scaffolding tools. Our study offers theoretical and managerial contributions with direct implications for the design and optimization of social media platforms.
Recommended Citation
Li, Mengke; Zhang, Zili; Zhu, Yingpeng; and Zhang, Ziqiong, "Unlocking Memories: The Role of Cue-Dependent Retrieval in Enhancing Content Contribution" (2025). ICIS 2025 Proceedings. 16.
https://aisel.aisnet.org/icis2025/user_behav/user_behav/16
Unlocking Memories: The Role of Cue-Dependent Retrieval in Enhancing Content Contribution
User-generated content (UGC) is crucial for information dissemination and the sustainability of social media platforms. However, online users' limited cognitive resources may hinder effective memory retrieval for content creation. By integrating cognitive load theory with cue-dependent retrieval mechanisms, we investigate how experience encoding IT artefacts (e.g., Notes) on Mafengwo.cn reshape users’ creation of experience sharing IT artefacts (e.g., Travel Blogs). The results reveal that users who adopt experience encoding IT artefacts (e.g., Notes) produce sharable content more promptly and with higher quality, suggesting that memory cues significantly enhance UGC contributions. Moreover, the effects intensify as users generate more experience encoding IT artefacts (e.g., Notes) with richer cues, further reinforcing the memory facilitation effect of digital scaffolding tools. Our study offers theoretical and managerial contributions with direct implications for the design and optimization of social media platforms.
When commenting on articles, please be friendly, welcoming, respectful and abide by the AIS eLibrary Discussion Thread Code of Conduct posted here.
Comments
16-UserBehavior