Paper Number
ICIS2025-1839
Paper Type
Complete
Abstract
After successfully implementing IT portfolios and reaching IT routinization, service organizations are encountering bottlenecks in fostering employees' initiatives to achieve IT infusion, impeding the full potential of IT portfolios. To elucidate transformative pathways from IT routinization to IT infusion, we apply a mixed-method design in hospitality organizations, including interviews for exploration (Phase 1), quantitative surveys for explanation (Phase 2), and followed-up interviews for corroboration (Phase 3). Our findings indicate the mediating role of IT identity in transforming IT routinization into IT infusion, ultimately increasing employees' service performance and IT-driven productivity. In addition, to facilitate IT identity, our findings reveal the positive moderating role of digital culture and positive reinterpretation. This study advances current research by providing a holistic framework from IT routinization to IT infusion via IT identity. Practically, we offer actionable strategies for executives, managers, and employees to fully realize the potential of IT portfolios.
Recommended Citation
Zheng, Xiaojiang; Fu, Shixuan; and Qin, Yu, "Bridging the Last Mile from IT Routinization to IT Infusion: A Viewpoint of IT Identity" (2025). ICIS 2025 Proceedings. 7.
https://aisel.aisnet.org/icis2025/impl_adopt/impl_adopt/7
Bridging the Last Mile from IT Routinization to IT Infusion: A Viewpoint of IT Identity
After successfully implementing IT portfolios and reaching IT routinization, service organizations are encountering bottlenecks in fostering employees' initiatives to achieve IT infusion, impeding the full potential of IT portfolios. To elucidate transformative pathways from IT routinization to IT infusion, we apply a mixed-method design in hospitality organizations, including interviews for exploration (Phase 1), quantitative surveys for explanation (Phase 2), and followed-up interviews for corroboration (Phase 3). Our findings indicate the mediating role of IT identity in transforming IT routinization into IT infusion, ultimately increasing employees' service performance and IT-driven productivity. In addition, to facilitate IT identity, our findings reveal the positive moderating role of digital culture and positive reinterpretation. This study advances current research by providing a holistic framework from IT routinization to IT infusion via IT identity. Practically, we offer actionable strategies for executives, managers, and employees to fully realize the potential of IT portfolios.
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Comments
14-Implementation