Paper Number

ICIS2025-2586

Paper Type

Short

Abstract

Artificial intelligence is transforming the creative industries, offering new opportunities to augment, automate, and reimagine creative processes. While much of the existing discourse emphasizes AI’s potential, the path from recognizing these possibilities to fully realizing them in practice remains complex and uneven. Drawing on affordance - actualization framework, we examine how creative organizations recognize, act upon, and adapt to AI’s possibilities. Interviewing participants from several gaming and webcomics companies in South Korea, we identify key affordances - including generative content creation, task automation, personalization, interaction design, and intellectual property protection- and trace how they are actualized through organizational practices. Our findings highlight both intended benefits (e.g., enhanced efficiency, new creative outputs) and unintended consequences (e.g., authenticity concerns, deskilling, resistance), prompting ongoing adjustments. This study contributes to information systems and creative industry research by offering empirical insights into the dynamic, emergent process through which AI adoption unfolds.

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14-Implementation

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Dec 14th, 12:00 AM

Actualizing Affordances of Artificial Intelligence in Creative Industries

Artificial intelligence is transforming the creative industries, offering new opportunities to augment, automate, and reimagine creative processes. While much of the existing discourse emphasizes AI’s potential, the path from recognizing these possibilities to fully realizing them in practice remains complex and uneven. Drawing on affordance - actualization framework, we examine how creative organizations recognize, act upon, and adapt to AI’s possibilities. Interviewing participants from several gaming and webcomics companies in South Korea, we identify key affordances - including generative content creation, task automation, personalization, interaction design, and intellectual property protection- and trace how they are actualized through organizational practices. Our findings highlight both intended benefits (e.g., enhanced efficiency, new creative outputs) and unintended consequences (e.g., authenticity concerns, deskilling, resistance), prompting ongoing adjustments. This study contributes to information systems and creative industry research by offering empirical insights into the dynamic, emergent process through which AI adoption unfolds.

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