Paper Number
ICIS2025-1411
Paper Type
Complete
Abstract
The Intention–behavior (I-B) gap has received significant attention in Information Systems research, yet most studies focus on behaviors yielding immediate personal benefits. Addressing this gap, this study examines behaviors that offer non-immediate public advantages, using the context of carbon offsetting through tree-planting donations. Guided by Temporal Self-Regulation Theory, we investigate the causes of the I-B gap and explore whether environmental context shapes this relationship. Using scenario-based surveys, this study compares two locations with contrasting environmental risks: Location 1, prone to frequent forest fires, and Location 2, with a much lower risk. Findings show that environmental context significantly influences how intention translates into behavior. In high-risk areas, injunctive norms directly drive behavior, overriding personal intention. In lower-risk areas, descriptive norms negatively and injunctive norms positively moderate the I-B relationship. These insights deepen understanding of the context-dependent nature of the I-B gap and inform the design of tailored digital interventions.
Recommended Citation
Hetty Primasari, Clara; Sutanto, Juliana; Gao, Caddie; and Anwar, Misita, "“Donate to Offset Your Carbon Footprint”: Exploring Intention-Behavior Gap in Two Locations with Different Susceptibility of Forest Fire" (2025). ICIS 2025 Proceedings. 4.
https://aisel.aisnet.org/icis2025/general_topic/general_topic/4
“Donate to Offset Your Carbon Footprint”: Exploring Intention-Behavior Gap in Two Locations with Different Susceptibility of Forest Fire
The Intention–behavior (I-B) gap has received significant attention in Information Systems research, yet most studies focus on behaviors yielding immediate personal benefits. Addressing this gap, this study examines behaviors that offer non-immediate public advantages, using the context of carbon offsetting through tree-planting donations. Guided by Temporal Self-Regulation Theory, we investigate the causes of the I-B gap and explore whether environmental context shapes this relationship. Using scenario-based surveys, this study compares two locations with contrasting environmental risks: Location 1, prone to frequent forest fires, and Location 2, with a much lower risk. Findings show that environmental context significantly influences how intention translates into behavior. In high-risk areas, injunctive norms directly drive behavior, overriding personal intention. In lower-risk areas, descriptive norms negatively and injunctive norms positively moderate the I-B relationship. These insights deepen understanding of the context-dependent nature of the I-B gap and inform the design of tailored digital interventions.
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02-GeneralTopics