Paper Number
ICIS2025-2699
Paper Type
Short
Abstract
While social media platforms enhance the accessibility and diversity of information, it coincides with a growing concern over content popularity concentration. This pattern is especially consequential in the context of Generative AI (GenAI) discourse. Hence, this study examines the factors driving content popularity concentration with respect to GenAI discourse by conceptualizing the information gap with two distinct dimensions namely volume gap and topic divergence. We find that both pronounced volume gap and high topic divergence are significantly associated with heightened concentration of popular content. Additionally, uncertainty framing attenuates the positive effect of volume gap on content popularity concentration while amplifying the impact of topic divergence. These insights carry important implications for social media platform design and communication management strategies.
Recommended Citation
Wang, Qian; Wu, Bingyi; Valecha, Rohit Valecha; and Rao, H Raghav, "The Impact of Information Gap on Content Popularity Concentration on Social Media: The Case of Generative AI" (2025). ICIS 2025 Proceedings. 37.
https://aisel.aisnet.org/icis2025/gen_ai/gen_ai/37
The Impact of Information Gap on Content Popularity Concentration on Social Media: The Case of Generative AI
While social media platforms enhance the accessibility and diversity of information, it coincides with a growing concern over content popularity concentration. This pattern is especially consequential in the context of Generative AI (GenAI) discourse. Hence, this study examines the factors driving content popularity concentration with respect to GenAI discourse by conceptualizing the information gap with two distinct dimensions namely volume gap and topic divergence. We find that both pronounced volume gap and high topic divergence are significantly associated with heightened concentration of popular content. Additionally, uncertainty framing attenuates the positive effect of volume gap on content popularity concentration while amplifying the impact of topic divergence. These insights carry important implications for social media platform design and communication management strategies.
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Comments
12-GenAI