Paper Number
ICIS2025-1920
Paper Type
Complete
Abstract
The FinTech sector combines finance and technology to improve financial services through digital innovations, transforming how services are delivered, accessed, and perceived. Big Tech companies like Amazon, Google, and Apple have entered this space, bringing vast resources, deep customer relationships, extensive customer data, and pervasive digital ecosystems. Unlike FinTech startups that stay within specific niche markets, Big Tech firms can integrate financial services into their platforms quickly, at scale, and with broad scope. This paper explores key uncertainties identified through interviews with industry executives, scholarly articles, industry reports, and regulatory advisories: 1) whether Big Tech will stay at the top of the financial services stack and offer only basic services or expand further; and 2) whether Big Tech firms will complement or compete with traditional financial institutions. Using Scenario Analysis and platform theory, this paper turns these uncertainties into narratives that can guide managerial decisions and direct future research.
Recommended Citation
Simda, Padagnassou and Gimpel, Gregory, "The Future of Big Tech & Banking: A Platform Ecosystem Scenario Analysis" (2025). ICIS 2025 Proceedings. 6.
https://aisel.aisnet.org/icis2025/fintech/fintech/6
The Future of Big Tech & Banking: A Platform Ecosystem Scenario Analysis
The FinTech sector combines finance and technology to improve financial services through digital innovations, transforming how services are delivered, accessed, and perceived. Big Tech companies like Amazon, Google, and Apple have entered this space, bringing vast resources, deep customer relationships, extensive customer data, and pervasive digital ecosystems. Unlike FinTech startups that stay within specific niche markets, Big Tech firms can integrate financial services into their platforms quickly, at scale, and with broad scope. This paper explores key uncertainties identified through interviews with industry executives, scholarly articles, industry reports, and regulatory advisories: 1) whether Big Tech will stay at the top of the financial services stack and offer only basic services or expand further; and 2) whether Big Tech firms will complement or compete with traditional financial institutions. Using Scenario Analysis and platform theory, this paper turns these uncertainties into narratives that can guide managerial decisions and direct future research.
When commenting on articles, please be friendly, welcoming, respectful and abide by the AIS eLibrary Discussion Thread Code of Conduct posted here.
Comments
22-FinTech