Paper Number
ICIS2025-2739
Paper Type
Short
Abstract
Despite extensive efforts devoted to developing and disseminating information security advice designed to keep internet users safe online, these users often ignore InfoSec advice. We extend this body of literature by building on construal level theory and protection motivation theory to examine how content characteristics of publicly available InfoSec advice, along with InfoSec advice fatigue–an aversive motivational state that internet users experience when exposed to similar messages beyond desired frequency–influence persuasive outcomes. We further conceptualised the InfoSec advice environment to identify antecedents of InfoSec advice fatigue, namely InfoSec advice communication overload and InfoSec advice malabsorption. We will test our proposed research model using a within-subjects experiment with a corpus of publicly available advice articles and surveys among internet users. We contribute to the InfoSec advice literature by elucidating how the current InfoSec advice environment interacts with InfoSec content characteristics, through InfoSec advice fatigue, to influence persuasive outcomes.
Recommended Citation
Lomo, Marvin Adjei Kojo and MEHTA, NIKHIL, "InfoSec Advice Persuasiveness: The Role of Content Characteristics and Advice Fatigue" (2025). ICIS 2025 Proceedings. 24.
https://aisel.aisnet.org/icis2025/cyb_security/cyb_security/24
InfoSec Advice Persuasiveness: The Role of Content Characteristics and Advice Fatigue
Despite extensive efforts devoted to developing and disseminating information security advice designed to keep internet users safe online, these users often ignore InfoSec advice. We extend this body of literature by building on construal level theory and protection motivation theory to examine how content characteristics of publicly available InfoSec advice, along with InfoSec advice fatigue–an aversive motivational state that internet users experience when exposed to similar messages beyond desired frequency–influence persuasive outcomes. We further conceptualised the InfoSec advice environment to identify antecedents of InfoSec advice fatigue, namely InfoSec advice communication overload and InfoSec advice malabsorption. We will test our proposed research model using a within-subjects experiment with a corpus of publicly available advice articles and surveys among internet users. We contribute to the InfoSec advice literature by elucidating how the current InfoSec advice environment interacts with InfoSec content characteristics, through InfoSec advice fatigue, to influence persuasive outcomes.
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09-Cybersecurity