Paper Number
1432
Paper Type
Completed
Description
In the contemporary remote work environment, the demand for effective and timely feedback has significantly grown. Despite the adoption of feedback systems, many employees still find these platforms lacking in delivering meaningful insights. This study delves into the potential of digital nudges—reminder notifications sent to users—as a strategy to enhance feedback contributions on mobile platforms. A randomized field experiment was conducted in collaboration with a prominent organization, exploring variations in nudge send times and the emphasis on task significance. Spanning five weeks, the experiment evaluated the efficacy of these nudges in fostering feedback engagement among employees. Our findings indicate that the timing, content of nudges (i.e., task significance message), and a combination of these two, can significantly influence feedback behavior. The study's findings have potential implications for organizations aiming to bolster their feedback systems, making them more responsive and effective in the digital age.
Recommended Citation
Rivera, Michael; Guo, Xue; Shan, Guohou; and Qiu, Liangfei, "Stimulating Feedback Contributions Using Digital Nudges: A Field Experiment in a Real-time Mobile Feedback Platform" (2023). ICIS 2023 Proceedings. 23.
https://aisel.aisnet.org/icis2023/user_behav/user_behav/23
Stimulating Feedback Contributions Using Digital Nudges: A Field Experiment in a Real-time Mobile Feedback Platform
In the contemporary remote work environment, the demand for effective and timely feedback has significantly grown. Despite the adoption of feedback systems, many employees still find these platforms lacking in delivering meaningful insights. This study delves into the potential of digital nudges—reminder notifications sent to users—as a strategy to enhance feedback contributions on mobile platforms. A randomized field experiment was conducted in collaboration with a prominent organization, exploring variations in nudge send times and the emphasis on task significance. Spanning five weeks, the experiment evaluated the efficacy of these nudges in fostering feedback engagement among employees. Our findings indicate that the timing, content of nudges (i.e., task significance message), and a combination of these two, can significantly influence feedback behavior. The study's findings have potential implications for organizations aiming to bolster their feedback systems, making them more responsive and effective in the digital age.
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21-UserBehavior