Paper Number
1723
Paper Type
Completed
Description
The increasing need for organ donations remains a worldwide challenge as transplant waiting lists grow and donation rates persist at constant levels. The increasing popularity of conversational agents (CAs) has prompted new strategies for educating and persuading individuals to adjust their cognitive and behavioral beliefs and become donors. However, how CAs should be designed to modify uninformed users’ intention to donate remains unclear. Against this background, we conducted an online experiment (N=134) to examine the impact of a human-like CA design on users' intention to become organ donors. Based on the three-factor theory of anthropomorphism and the elaboration likelihood model, we derive three theoretical mechanisms to understand the influence of a CAs human-like design on users’ intention to donate. The findings show that perceived anthropomorphism does not directly impact persuasion and empathy but is mediated via perceived usefulness to influence the intention to donate.
Recommended Citation
Pietrantoni, Nico; Greulich, Stefan; and Morana, Stefan, "Be a Miracle - Designing Conversational Agents to Influence Users’ Intention Regarding Organ Donation" (2023). ICIS 2023 Proceedings. 5.
https://aisel.aisnet.org/icis2023/ishealthcare/ishealthcare/5
Be a Miracle - Designing Conversational Agents to Influence Users’ Intention Regarding Organ Donation
The increasing need for organ donations remains a worldwide challenge as transplant waiting lists grow and donation rates persist at constant levels. The increasing popularity of conversational agents (CAs) has prompted new strategies for educating and persuading individuals to adjust their cognitive and behavioral beliefs and become donors. However, how CAs should be designed to modify uninformed users’ intention to donate remains unclear. Against this background, we conducted an online experiment (N=134) to examine the impact of a human-like CA design on users' intention to become organ donors. Based on the three-factor theory of anthropomorphism and the elaboration likelihood model, we derive three theoretical mechanisms to understand the influence of a CAs human-like design on users’ intention to donate. The findings show that perceived anthropomorphism does not directly impact persuasion and empathy but is mediated via perceived usefulness to influence the intention to donate.
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Comments
16-HealthCare