Paper Number

1723

Paper Type

Completed

Description

The increasing need for organ donations remains a worldwide challenge as transplant waiting lists grow and donation rates persist at constant levels. The increasing popularity of conversational agents (CAs) has prompted new strategies for educating and persuading individuals to adjust their cognitive and behavioral beliefs and become donors. However, how CAs should be designed to modify uninformed users’ intention to donate remains unclear. Against this background, we conducted an online experiment (N=134) to examine the impact of a human-like CA design on users' intention to become organ donors. Based on the three-factor theory of anthropomorphism and the elaboration likelihood model, we derive three theoretical mechanisms to understand the influence of a CAs human-like design on users’ intention to donate. The findings show that perceived anthropomorphism does not directly impact persuasion and empathy but is mediated via perceived usefulness to influence the intention to donate.

Comments

16-HealthCare

Share

COinS
 
Dec 11th, 12:00 AM

Be a Miracle - Designing Conversational Agents to Influence Users’ Intention Regarding Organ Donation

The increasing need for organ donations remains a worldwide challenge as transplant waiting lists grow and donation rates persist at constant levels. The increasing popularity of conversational agents (CAs) has prompted new strategies for educating and persuading individuals to adjust their cognitive and behavioral beliefs and become donors. However, how CAs should be designed to modify uninformed users’ intention to donate remains unclear. Against this background, we conducted an online experiment (N=134) to examine the impact of a human-like CA design on users' intention to become organ donors. Based on the three-factor theory of anthropomorphism and the elaboration likelihood model, we derive three theoretical mechanisms to understand the influence of a CAs human-like design on users’ intention to donate. The findings show that perceived anthropomorphism does not directly impact persuasion and empathy but is mediated via perceived usefulness to influence the intention to donate.

When commenting on articles, please be friendly, welcoming, respectful and abide by the AIS eLibrary Discussion Thread Code of Conduct posted here.