Event Title

The Value of Incorporating Review Tags into an Online Review System for User Review Generation

Presenter Information

Lun Li, Beijing Institute of TechnologyFollow
Nina Huang, University of HoustonFollow
Qiuju Yin, Beijing Institute of TechnologyFollow
Zhijun Yan, Beijing Institute of TechnologyFollow
Robert Plant, University of MiamiFollow
Yili Hong, University of HoustonFollow

Paper Number

1746

Paper Type

Short

Description

Online review mining has become an important way for businesses to understand consumer preferences and product characteristics. Many online review platforms have started to incorporate the extracted information as review tags to guide future reviews. In this study, we leverage a quasi-experiment from an online health service platform to investigate the value of incorporating the review tags (extracted from prior reviews) into the online review system in user review generation. Our preliminary results show that after the provision of review tags, more reviews are provided for doctors but the length of those reviews is shorter. Notably, we also find a decrease in sentiment and an increase in novel reviews. Our findings provide actionable managerial insights for platform managers to design online review systems.

Comments

20-OnlineReviews

Recommended Citation

Li, Lun; Huang, Nina; Yin, Qiuju; Yan, Zhijun; Plant, Robert; and Hong, Yili, "The Value of Incorporating Review Tags into an Online Review System for User Review Generation" (2022). ICIS 2022 Proceedings. 2.
https://aisel.aisnet.org/icis2022/online_reviews/online_reviews/2