Societal Impacts of IS
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Paper Number
1082
Paper Type
short
Description
For issues receiving heightened media attention (e.g., natural disasters or social movements), charitable crowdfunding platforms offer an easy way of generating donations. However, since media attention is typically short-lived, little is known about the long-term impact of temporary attention spikes on donation behavior for different types of crowdfunding campaigns. To address this gap, we examine how the Black Lives Matter movement and the associated media attention after the death of George Floyd have influenced fundraising behavior for campaigns supporting the black community. By applying a differences-in-differences approach on a dataset from GoFundMe, we find that campaigns with a smaller funding goal only see an increase in donations for about one month, compared with over four months for campaigns with a larger funding goal. If charitable crowdfunding platforms aim to help smaller campaigns, they need to signpost donors to such campaigns well beyond the temporal spike in the associated media attention.
Recommended Citation
Müller, Michelle; Müller, Stefanie; Seutter, Janina; and Kundisch, Dennis, "Moment or Movement – An Empirical Analysis of the Heterogeneous Impact of Media Attention on Charitable Crowdfunding Campaigns" (2021). ICIS 2021 Proceedings. 1.
https://aisel.aisnet.org/icis2021/soc_impact/soc_impact/1
Moment or Movement – An Empirical Analysis of the Heterogeneous Impact of Media Attention on Charitable Crowdfunding Campaigns
For issues receiving heightened media attention (e.g., natural disasters or social movements), charitable crowdfunding platforms offer an easy way of generating donations. However, since media attention is typically short-lived, little is known about the long-term impact of temporary attention spikes on donation behavior for different types of crowdfunding campaigns. To address this gap, we examine how the Black Lives Matter movement and the associated media attention after the death of George Floyd have influenced fundraising behavior for campaigns supporting the black community. By applying a differences-in-differences approach on a dataset from GoFundMe, we find that campaigns with a smaller funding goal only see an increase in donations for about one month, compared with over four months for campaigns with a larger funding goal. If charitable crowdfunding platforms aim to help smaller campaigns, they need to signpost donors to such campaigns well beyond the temporal spike in the associated media attention.
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Comments
06-Socimpact