Sharing Economy, Platforms and Crowds
Loading...
Paper Number
1910
Paper Type
Completed
Description
Online synchronous platforms, such as live streaming, spend tremendous efforts engaging users in a real-time setting, which has gained considerable popularity very recently. While the existing literature finds that the group size of peers positively affects user engagement on asynchronous platforms, the effect of group size remains unexplored in the context of synchronous streaming. In this work, we leverage the unique raid functionality, an exogenous increase in live streaming viewers, and empirically examine how group size affects users’ real-time commenting engagement. Collecting and analyzing chat history in 13,382 playbacks on Twitch, our result suggests that existing viewers (users who engage in the live streaming channel before the raid) tend to engage less after the raid. The findings in this paper indicate a negative effect of group size on viewer engagement in the synchronous communication setting, which theoretically extends the prior literature in user engagement and crowd effects.
Recommended Citation
Zhao, Keran; Hong, Yili; Ma, Tengteng; Lu, Yingda; and Hu, Yuheng, "Raid the Chat Room: The Effects of Group Size on User Engagement in Online Synchronized Communication" (2021). ICIS 2021 Proceedings. 11.
https://aisel.aisnet.org/icis2021/sharing_econ/sharing_econ/11
Raid the Chat Room: The Effects of Group Size on User Engagement in Online Synchronized Communication
Online synchronous platforms, such as live streaming, spend tremendous efforts engaging users in a real-time setting, which has gained considerable popularity very recently. While the existing literature finds that the group size of peers positively affects user engagement on asynchronous platforms, the effect of group size remains unexplored in the context of synchronous streaming. In this work, we leverage the unique raid functionality, an exogenous increase in live streaming viewers, and empirically examine how group size affects users’ real-time commenting engagement. Collecting and analyzing chat history in 13,382 playbacks on Twitch, our result suggests that existing viewers (users who engage in the live streaming channel before the raid) tend to engage less after the raid. The findings in this paper indicate a negative effect of group size on viewer engagement in the synchronous communication setting, which theoretically extends the prior literature in user engagement and crowd effects.
When commenting on articles, please be friendly, welcoming, respectful and abide by the AIS eLibrary Discussion Thread Code of Conduct posted here.
Comments
09-Crowds