IS Design, Development and Project Management
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Paper Number
1054
Paper Type
short
Recommended Citation
Garg, Anurag; Cho, Soohyun; and Aytug, Haldun, "Bidding on Keyword Auctions: Advertiser’s Perspective" (2021). ICIS 2021 Proceedings. 2.
https://aisel.aisnet.org/icis2021/is_design/is_design/2
COinS
Dec 12th, 12:00 AM
Bidding on Keyword Auctions: Advertiser’s Perspective
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