Blockchain, DLT, and Fintech

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Paper Number

1634

Paper Type

short

Description

Despite their popularity, online surveys are typically burdened with low answer rates. Among other reasons, low answer rates are the consequence of trust issues concerning information integrity, data privacy, and fair incentives. Due to the impersonal and one- time nature of online surveys, solving these issues is not a trivial task. While prior solu- tions mainly rely on promises that are difficult to verify, like the compliance with data privacy laws, and thus do not resolve the trust issue, we propose a technical solution that obliterates trust issues by design. In this paper, we present a prototype of a blockchain- based decentralized online survey tool. Through the transparent and automated execu- tion of all trust critical operations, we can guarantee that survey results are immutable, comply with data privacy, and that participants are incentivized by a fair and tamper- proof lottery. To develop our prototype, we apply the design science research approach.

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Dec 12th, 12:00 AM

How Blockchain Can Enhance Trust and Transparency of Online Surveys

Despite their popularity, online surveys are typically burdened with low answer rates. Among other reasons, low answer rates are the consequence of trust issues concerning information integrity, data privacy, and fair incentives. Due to the impersonal and one- time nature of online surveys, solving these issues is not a trivial task. While prior solu- tions mainly rely on promises that are difficult to verify, like the compliance with data privacy laws, and thus do not resolve the trust issue, we propose a technical solution that obliterates trust issues by design. In this paper, we present a prototype of a blockchain- based decentralized online survey tool. Through the transparent and automated execu- tion of all trust critical operations, we can guarantee that survey results are immutable, comply with data privacy, and that participants are incentivized by a fair and tamper- proof lottery. To develop our prototype, we apply the design science research approach.

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