Digital and Mobile Commerce

Track Description
The contemporary and ongoing diffusion of digital and mobile technologies such as cloud computing, mobile computing, social media, digital platforms, data analytics, artificial intelligence (AI), blockchain and distributed ledger technology, generate new possibilities for digital and mobile commerce, i.e., buying and selling of goods and services enabled and facilitated by digital and mobile technologies. These technologies support various business-level activities, such as marketing (e.g., pricing, promotion), supply chain management (e.g., demand forecasting, inventory management), and order fulfilment (e.g., shipping logistics), as well as various customer activities at all touchpoints throughout their buying journey, such as purchase recommendation, content creation, and negotiation. This track is interested in papers that enhance knowledge of the design, implementation, and evaluation of emerging digital and mobile technologies in various commercial contexts, e.g., business-to-business and business-to-consumer commerce and related applications.

Digital and mobile technologies are not limited to facilitating buyer and seller transactions; rather, they are also changing the form and boundary of a firm and introducing new business opportunities. For example, mobile devices are changing many aspects of marketing, advertising, operations, product management and introducing new business models for companies. With the emergence of big data that can be used to inform business decisions, the global penetration of AI and automation, as well as increasing adoption of mobile devices and technologies by consumers and businesses alike, opportunities to study the organizational aspects of digital and mobile business continue to expand. This calls for the development of relevant empirical and theoretical research into the managerial challenges faced by digitally connected enterprises and the innovation of new business models, processes, products, and services supported by an increasing integration of digital and mobile technologies with new organizational practices and new consumer trends.

This track welcomes papers that improve our understanding of the technical, behavioral, design, strategic and economic issues associated with Digital and Mobile Commerce. It encompasses studies of IT-enabled transactions between consumers, businesses, and other organizations, as well as the use of digital and mobile technologies for commerce within and across organizations. We welcome submissions from all IS traditions and methodological approaches (e.g., analytical work, experiments, qualitative studies, design science, econometric analyses, and so forth).

Track Chairs
Khim Yong Goh, National University of Singapore
Sumeet Gupta, Indian Institute of Management Raipur
Fiona Nah, Missouri University of Science and Technology
Dongming Xu, University of Queensland