Digital Innovation, Entrepreneurship, and New Business Models
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Paper Number
1884
Paper Type
Completed
Description
Digital idea-sharing platforms (e.g., TED talks) provide rich, novel, and a variety of unstructured content (e.g., videos, audios, and texts) that can greatly shape people's opinions, creativity, and lives. In this study, we investigated how well can "influential videos" help spread ideas and empower innovation. We explored what aspects of the content generation process mostly contribute to creative outcomes. Drawing from communication theory, ideas are partitioned into idea content and idea delivery. Combined with creativity and communication theory, we learned the idea content creativity and idea delivery using the NLP algorithm (i.e., RoBERTa) and the proposed Visual-Audio Multi-modal Fusion Model. Extensive empirical analysis shows creative talk ideas convey deep thoughts, trigger increased audience’s open-mindedness and curiosity, and further facilitate audience creativity. Besides, speakers with great immediacy can build links and connections with the audience, and facilitate the audience's creativity, while dominating speakers facilitate persuasiveness and obedience but hurt audience creativity.
Recommended Citation
Wang, Wen and Li, Beibei, "Empower Audience Creativity Using Multi-Modal Video Analytics: Evidence from TED Talks" (2021). ICIS 2021 Proceedings. 12.
https://aisel.aisnet.org/icis2021/dig_innov/dig_innov/12
Empower Audience Creativity Using Multi-Modal Video Analytics: Evidence from TED Talks
Digital idea-sharing platforms (e.g., TED talks) provide rich, novel, and a variety of unstructured content (e.g., videos, audios, and texts) that can greatly shape people's opinions, creativity, and lives. In this study, we investigated how well can "influential videos" help spread ideas and empower innovation. We explored what aspects of the content generation process mostly contribute to creative outcomes. Drawing from communication theory, ideas are partitioned into idea content and idea delivery. Combined with creativity and communication theory, we learned the idea content creativity and idea delivery using the NLP algorithm (i.e., RoBERTa) and the proposed Visual-Audio Multi-modal Fusion Model. Extensive empirical analysis shows creative talk ideas convey deep thoughts, trigger increased audience’s open-mindedness and curiosity, and further facilitate audience creativity. Besides, speakers with great immediacy can build links and connections with the audience, and facilitate the audience's creativity, while dominating speakers facilitate persuasiveness and obedience but hurt audience creativity.
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Comments
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