User Behaviors, User Engagement, and Consequences

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Paper Type

Completed

Paper Number

2187

Description

Online dating has become one of the prominent ways of meeting new people. Coupled with anonymity in online dating, the possibility of subsequent face-to-face encounters in online dating magnifies concerns regarding offline problems, such as sexual assaults and privacy invasions, which may hold users back from initiating the relationship. We aim to analyze the impact of an offline event related to such concerns on online dating users’ behaviors by focusing on the Me-Too Movement that gained global support. We found that, after Me-Too Movement, female users significantly sent a fewer number of likes and were more likely to reject match requests compared to male users. Moreover, we found that female users sent shorter messages and used fewer compliment words compared to male counterparts after the movement. Our results contribute to both literature and practice, by examining gender differences in users’ reaction towards the Me-Too Movement as an offline stimulus.

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Dec 14th, 12:00 AM

#MeToo Hits Online Dating, too: An Empirical Analysis of the Effect of the Me-Too Movement on Online Dating Users

Online dating has become one of the prominent ways of meeting new people. Coupled with anonymity in online dating, the possibility of subsequent face-to-face encounters in online dating magnifies concerns regarding offline problems, such as sexual assaults and privacy invasions, which may hold users back from initiating the relationship. We aim to analyze the impact of an offline event related to such concerns on online dating users’ behaviors by focusing on the Me-Too Movement that gained global support. We found that, after Me-Too Movement, female users significantly sent a fewer number of likes and were more likely to reject match requests compared to male users. Moreover, we found that female users sent shorter messages and used fewer compliment words compared to male counterparts after the movement. Our results contribute to both literature and practice, by examining gender differences in users’ reaction towards the Me-Too Movement as an offline stimulus.

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