Social Media and Digital Collaboration
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Paper Type
Short
Paper Number
2317
Description
This paper aims to uncover the effect of social TV (viewers’ social media use during a live TV) on news show viewership, as well as the theoretical pathways by which it has effects. We also examine the interaction of social TV and false remarks in connection with increasing opinionated reporting, even false reporting, in news shows. To overcome long-lasting endogeneity challenges that have prevented uncovering the true effect of social TV, we develop a cross-city peer effect model with instrumental variable estimation. Our preliminary results show that social TV increases viewership by drawing more viewers; no effect on current viewers’ viewing time. The interaction effect of social TV and false remarks is positively significant and is stronger to viewers in politically opposing cities. Our findings provide important understanding of the recent social TV phenomenon and call for attention to significant economic incentives for virality and false news in news shows.
Recommended Citation
Seol, Seyoung; Mejia, Jorge; and Dennis, Alan, "Economics of Social TV and False News: Social TV Effect on News Show Viewership and its Interaction with False News" (2020). ICIS 2020 Proceedings. 15.
https://aisel.aisnet.org/icis2020/social_media/social_media/15
Economics of Social TV and False News: Social TV Effect on News Show Viewership and its Interaction with False News
This paper aims to uncover the effect of social TV (viewers’ social media use during a live TV) on news show viewership, as well as the theoretical pathways by which it has effects. We also examine the interaction of social TV and false remarks in connection with increasing opinionated reporting, even false reporting, in news shows. To overcome long-lasting endogeneity challenges that have prevented uncovering the true effect of social TV, we develop a cross-city peer effect model with instrumental variable estimation. Our preliminary results show that social TV increases viewership by drawing more viewers; no effect on current viewers’ viewing time. The interaction effect of social TV and false remarks is positively significant and is stronger to viewers in politically opposing cities. Our findings provide important understanding of the recent social TV phenomenon and call for attention to significant economic incentives for virality and false news in news shows.
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Comments
11-SocMedia