Digital Innovation, Entrepreneurship and New Business Models

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Paper Type

Short

Paper Number

2400

Description

Generating creative business model ideas is a central prerequisite for successful business model innovation in organizations of all sizes and industries. The generation of business model ideas is a creative task and prior research has found that such tasks can benefit from being supported by software-based tools. However, the currently available software-based business model development tools are primarily digital whiteboards that lack dedicated creativity features to stimulate their users while generating business model ideas. This short paper presents an ongoing design science project that aims to design stimuli for business model development tools that enable humans and computers to work hand in hand while generating business model ideas. Based on research in cognitive psychology, creativity research, and creativity support systems, a set of three meta-requirements and nine design principles have been derived. These lay the ground for a more theory-driven design of stimuli-induced business model development tools.

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Dec 14th, 12:00 AM

Exploring design principles for stimuli in business model development tools

Generating creative business model ideas is a central prerequisite for successful business model innovation in organizations of all sizes and industries. The generation of business model ideas is a creative task and prior research has found that such tasks can benefit from being supported by software-based tools. However, the currently available software-based business model development tools are primarily digital whiteboards that lack dedicated creativity features to stimulate their users while generating business model ideas. This short paper presents an ongoing design science project that aims to design stimuli for business model development tools that enable humans and computers to work hand in hand while generating business model ideas. Based on research in cognitive psychology, creativity research, and creativity support systems, a set of three meta-requirements and nine design principles have been derived. These lay the ground for a more theory-driven design of stimuli-induced business model development tools.

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