A Study of Mobile Apps in the Banking Industry as Indicators of Development Strategy
Description
Abstract Because of the potential influence of smart devices on businesses, many firms started to look for new ways to leverage the possibilities of mobile devices into their business practices. As far back as May 2012, the iTunes Store listed 1,809 iPhone apps for banking institutions. For this study, we are interested in assessing banking mobile app maturity with respect to advances in mobile development. We sought the user ratings of these apps. This study’s empirical analysis is based on quantitative metrics that were available on the iTunes website for three periods (2012, 2016 and 2018). The results of our analyses of data from 2012 to 2018 showed that there was an increase in customer ratings of mobile bank app. Further research is needed on the use of reviews and ratings into development decision-making in the banking industry.
A Study of Mobile Apps in the Banking Industry as Indicators of Development Strategy
Abstract Because of the potential influence of smart devices on businesses, many firms started to look for new ways to leverage the possibilities of mobile devices into their business practices. As far back as May 2012, the iTunes Store listed 1,809 iPhone apps for banking institutions. For this study, we are interested in assessing banking mobile app maturity with respect to advances in mobile development. We sought the user ratings of these apps. This study’s empirical analysis is based on quantitative metrics that were available on the iTunes website for three periods (2012, 2016 and 2018). The results of our analyses of data from 2012 to 2018 showed that there was an increase in customer ratings of mobile bank app. Further research is needed on the use of reviews and ratings into development decision-making in the banking industry.