Paper ID
2658
Paper Type
short
Description
The healthcare domain faces arising challenges. Caused by an ageing society, inequitable access to primary care, and the increasing demand physicians face, the digitization of medical processes emerges as a promising measure. The application of information technologies enables physicians to treat more patients while maintaining quality. Hence, physicians are potentially obliged to implement such technologies and acquire the needed skills to use them. Questions arise on what factors predict their IT acceptance behavior. Literature on technology acceptance broadly looked at technical features and assumed rational behavioral outcomes regarding perceived efforts and benefits of IT use, neglecting psychological aspects such as cognitive biases that inhibit rational decision-making. We propose a mixed-methods study to develop an integrated theoretical model based on the ‘Status Quo Bias Perspective’. In order to provide a holistic view on physicians’ technology acceptance and intentions, we further compare our tested model with established acceptance theories in IS research.
Recommended Citation
Mueller, Marius; Oschinsky, Frederike Marie; Freude, Henrik; Reßing, Caroline; and Knop, Michael, "Exploring the Role of Cognitive Bias in Technology Acceptance by Physicians" (2019). ICIS 2019 Proceedings. 20.
https://aisel.aisnet.org/icis2019/is_health/is_health/20
Exploring the Role of Cognitive Bias in Technology Acceptance by Physicians
The healthcare domain faces arising challenges. Caused by an ageing society, inequitable access to primary care, and the increasing demand physicians face, the digitization of medical processes emerges as a promising measure. The application of information technologies enables physicians to treat more patients while maintaining quality. Hence, physicians are potentially obliged to implement such technologies and acquire the needed skills to use them. Questions arise on what factors predict their IT acceptance behavior. Literature on technology acceptance broadly looked at technical features and assumed rational behavioral outcomes regarding perceived efforts and benefits of IT use, neglecting psychological aspects such as cognitive biases that inhibit rational decision-making. We propose a mixed-methods study to develop an integrated theoretical model based on the ‘Status Quo Bias Perspective’. In order to provide a holistic view on physicians’ technology acceptance and intentions, we further compare our tested model with established acceptance theories in IS research.