Paper ID
3349
Paper Type
short
Description
Online consumer reviews have become increasingly important in the shopping process as it informs consumers decision-making. Despite the growing literature on consumers’ evaluation of online reviews, it is not clear whether there are gender-based differences in how consumers evaluate online reviews. In this study, we investigate whether gender-based differences manifest in the evaluation of online reviews by consumers and discuss its implications.
Recommended Citation
Fan-Osuala, Onochie, "Gender-based Differences in Online Reviews: An Empirical Investigation" (2019). ICIS 2019 Proceedings. 24.
https://aisel.aisnet.org/icis2019/general_topics/general_topics/24
Gender-based Differences in Online Reviews: An Empirical Investigation
Online consumer reviews have become increasingly important in the shopping process as it informs consumers decision-making. Despite the growing literature on consumers’ evaluation of online reviews, it is not clear whether there are gender-based differences in how consumers evaluate online reviews. In this study, we investigate whether gender-based differences manifest in the evaluation of online reviews by consumers and discuss its implications.