Do we put all eggs in one basket? A polynomial regression study of digital technology configuration strategies

Darshana Sedera, Swinburne University of Technology
Sachithra Lokuge, Monash University

Description

Digital technologies like social media, mobile, analytics, cloud computing and internet-of-things seem to provide organizations with a plethora of options to construct and configure their technology portfolios for enhancing firm performance. Due to seemingly low-cost, subscription-based, easy-to-adopt, easy-to-use nature of digital technologies, organizations are tempted to diversify their technology portfolios to thrive in the hyper-competitive dynamic markets. Using data gathered from chief information officers representing 177 organizations, this research investigates the effect of four digital technology portfolio configuration strategies that leads to firm performance.

 

Do we put all eggs in one basket? A polynomial regression study of digital technology configuration strategies

Digital technologies like social media, mobile, analytics, cloud computing and internet-of-things seem to provide organizations with a plethora of options to construct and configure their technology portfolios for enhancing firm performance. Due to seemingly low-cost, subscription-based, easy-to-adopt, easy-to-use nature of digital technologies, organizations are tempted to diversify their technology portfolios to thrive in the hyper-competitive dynamic markets. Using data gathered from chief information officers representing 177 organizations, this research investigates the effect of four digital technology portfolio configuration strategies that leads to firm performance.