Track Description

Emerging and innovative digital business models are the most impactful disruption industry has witnessed since industrialization. A decade ago, the most valuable companies dominating the stock exchanges were raw materials conglomerates. In contrast, the highest market valuations today are held by a number of companies whose core value propositions are platform ecosystems, deep analytical skills, the ability to radically transform industry sectors, and familiarity and access to customer data. Indeed, these firms have acquired their own acronyms, such as the FANG stocks (Facebook, Amazon, Netflix, Google), reflecting their market power. Of course, ongoing digital transformation has led to refinements of these terms, the latest being WANG stocks (Walmart, Apple, Netflix, Google). The advent of these technology companies and technology-enabled business models has led to significant shifts in competitive dynamics, including the basis of competitive advantage, across diverse industries. An understanding of these shifts is important for organizations, business leaders as well as policy makers seeking to foster innovation and add economic welfare.

Concomitantly, in recent years, a number of researchers in information systems have begun to investigate the causalities underlying these digital disruptions by innovative business models (Veit et al. 2014). While many research streams in the past have focused on individual aspects of this disruption, few researchers have investigated the underlying nature of network externalities, lock-in and switching costs and its effect for incumbent business models.

Bharadwaj et al. (2013) questioned the causal direction of influence between digital strategy and business strategy. Yet, this call has not yet sufficiently been answered by information systems scholars in subsequent years. We invite submissions that study the transformative process that is caused by digital technologies, and the resulting business models that evolve and thrive. At the industry or firm level, these business models may thrive or fail – we believe there is theoretical value in understanding both successes and failures, and invite papers that study both aspects of digital transformation.

Beyond the organizational level, there is increasing recognition of the need to focus on the micro-foundations of strategic processes that underlie such transformation (Felin and Foss 2005). Though firms are transformative and develop new business models, fundamentally these are processes involving individuals that act on their own incentives and motivations (Greenwood et al. 2018). Therefore, we also invite submissions which contribute in the arena of digital business models and/or digital transformation of businesses from an individual level, thereby establishing micro-foundations. We primarily invite empirical pieces but also welcome conceptual work as well as action design-oriented research.

Track Chairs
Anandasivam Gopal
Deepa Mani
Daniel Veit
Schedule

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Consumer-Based Ranking for Strategic Selection of IoT Business Models

Cristina A. Mihale-Wilson, Goethe University Frankfurt
Jan Zibuschka, Robert Bosch GmbH
Michael Kubach, Fraunhofer IAO

Digital readiness: construct development and empirical validation

Dinh Khoi Nguyen, University of Groningen
Thijs Broekhuizen, University of Groningen
John Qi Dong, University of Groningen
P.C. Verhoef, University of Groningen

Digital Transformation: Of Paradoxical Tensions and Managerial Responses

Christina Soh, NTU
Adrian Yeow, Singapore University of Social Sciences
Qiwei Goh, NTU
Rina Hansen, Brandheroes

Digital Transformation: Of Paradoxical Tensions and Managerial Responses

Christina Soh, NTU
Adrian Yeow, Singapore University of Social Sciences
Qiwei Goh, NTU
Rina Hansen, Brandheroes

Disentangling the Concept and Role of Continuous Change for IS Research – A Systematic Literature Review

Silvana Hinsen, Information Systems and Strategic IT Management
Jan Jöhnk, Project Group Business & Information Systems Engineering of the Fraunhofer FIT
Nils Urbach, University of Bayreuth

Do Digital Giants Create Value by Mergers and Acquisitions?

Dirk Schiereck, Technische Universität Darmstadt
Martin Sternal, Technische Universität Darmstadt

Do we put all eggs in one basket? A polynomial regression study of digital technology configuration strategies

Darshana Sedera, Swinburne University of Technology
Sachithra Lokuge, Monash University

Engagement on Digital Platforms: A Theoretical Perspective

Yinan Yu, University of Memphis
Jui Ramaprasad, McGill University

If the App Fits – Business Mobile Application Assimilation and Value Creation in SMEs

David Egbert, RWTH Aachen University
Stefanie Paluch, Service and Technology Marketing

Online Advertising in Online-to-Offline Retailing Environments: The Moderating Effects of Salesforce and Product Lines

Yunkun Zhao, National University of Singapore
Liwen Hou, Shanghai Jiaotong University

Online Customer Reviews as Driver of Customer Loyalty

Tobias M. Lohse, RWTH Aachen University
Jan Kemper, RWTH Aachen University

Optimal Advertising Strategy Across Multiple Channel For Film Distributions

Sreevathsan Sridhar, Indian School of Business
Subodha Kumar, Temple University

Optimal Design and Ownership Structures of Innovative Retail Payment Systems

Zhiling Guo, Singapore Management University
DAN MA, Singapore Management University

Organizational Learning in the Rise of Machine Learning

Rania Afiouni, McGill University

Organizing Around Big Data: Organizational Analytic Capabilities for Improved Performance

Dijo T. Alexander, Case Western Reserve University
Kalle Lyytinen, Case Western Reserve University

Process Selection in RPA Projects – Towards a Quantifiable Method of Decision Making

Jonas Wanner, University of Würzburg
Adrian Hofmann, University of Wuerzburg
Marcus Fischer, University of Würzburg
Florian Imgrund, University of Würzburg
Christian Janiesch, University of Würzburg
Jerome Geyer-Klingeberg, University of Augsburg

Ridesharing and the Use of Public Transportation

Katherine Hoffmann Pham, New York University
Panos Ipeirotis, New York University
Arun Sundararajan, New York University

Still Targeting Younger Customers? A Field Experiment on Digital Communication Channel Migration

Zherui Yang, Erasmus University
Aaron Cheng, London School of Economics
Ting Li, Erasmus University

Technological Compatibility between Platforms and Multi-homing of Third-Party Developers

Jing Tian, Fudan University
Xia Zhao, University of Georgia
Ling Xue, Georgia State University

Temporal Ambidexterity: How Digital Innovation Labs Connect Exploration and Exploitation for Digital Innovation

Friedrich Holotiuk, Frankfurt School of Finance & Management
Daniel Beimborn, University of Bamberg

Toward a Method to Foster the Digital Transformation in SME Networks

Sarah Hönigsberg, TU Chemnitz
Barbara Dinter, Chemnitz University of Technology

Understanding the Legitimacy Challenges for Sharing Economy Disruptors: A Topic Modeling Approach

Nila Zhang, Nanyang Technological University
SiewKien Sia, Nanyang Technological University

When Popularity Meets Position

Qianran Jin, McGill University
Animesh Animesh, McGill University
Alain Pinsonneault, McGill University