The Effects of Surface and Deep Level Similarities on Online Behaviors: An Investigation of Online Healthcare Platforms

Presenter Information

Liuan Wang, Harbin Institute of TechnologyFollow
Hillol Bala, Indiana UniversityFollow
Lucy Yan, Indiana UniversityFollow
Xitong Guo, Harbin Institute of TechnologyFollow

Recommended Citation

Wang, Liuan; Bala, Hillol; Yan, Lucy; and Guo, Xitong, "The Effects of Surface and Deep Level Similarities on Online Behaviors: An Investigation of Online Healthcare Platforms" (2018). ICIS 2018 Proceedings. 24.
https://aisel.aisnet.org/icis2018/treos/treos/24