AIS Electronic Library (AISeL) - ICIS 2018 Proceedings: A Picture is Worth One Thousand Words: How Title Images Affect the Performance of Crowdfunding Projects via Emotions?

TREO (Technology Research, Education, and Opinion) Talks

COinS

Dec 4th, 12:00 AM

A Picture is Worth One Thousand Words: How Title Images Affect the Performance of Crowdfunding Projects via Emotions?