AIS Electronic Library (AISeL) - ICIS 2018 Proceedings: A Picture is Worth One Thousand Words: How Title Images Affect the Performance of Crowdfunding Projects via Emotions?

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TREO (Technology Research, Education, and Opinion) Talks

Event Title

A Picture is Worth One Thousand Words: How Title Images Affect the Performance of Crowdfunding Projects via Emotions?

Presenter Information

Jian-Ren Hou, University of Texas ArlingtonFollow
Jie Zhang, University of Texas ArlingtonFollow
Kunpeng Zhang, University of Maryland College ParkFollow

COinS

Dec 4th, 12:00 AM

A Picture is Worth One Thousand Words: How Title Images Affect the Performance of Crowdfunding Projects via Emotions?

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