Start Date

13-12-2018 12:00 AM

Description

Social media platforms have recently experienced a rapid growth because of the integration of user-generated content (UGC) with the current proliferation of reciprocal social links among users. Although many studies have analyzed how UGC and reciprocal so

Share

COinS
 
Dec 13th, 12:00 AM

Is Reciprocity Always Beneficial? An Empirical Analysis of Reciprocal Behaviors and Content Contribution

Social media platforms have recently experienced a rapid growth because of the integration of user-generated content (UGC) with the current proliferation of reciprocal social links among users. Although many studies have analyzed how UGC and reciprocal so