Start Date

13-12-2018 12:00 AM

Description

Product sampling, traditionally being administered in physical stores, has expanded to e-commerce sites and online platforms that connect brands to consumers. These online platforms use free product sampling to stimulate the generation of user-generated r

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Dec 13th, 12:00 AM

Is Product Sampling Good for Brands™ Online Word of Mouth?

Product sampling, traditionally being administered in physical stores, has expanded to e-commerce sites and online platforms that connect brands to consumers. These online platforms use free product sampling to stimulate the generation of user-generated r