Start Date

13-12-2018 12:00 AM

Description

Social robots are increasingly employed in service contexts such as healthcare, entertainment, and accommodation. Firms invest in social robots to improve their brand perception. Branding effects of social robots have received little attention in the lite

Share

COinS
 
Dec 13th, 12:00 AM

Innovative Technologies in Branded-Service Encounters: How Robot Characteristics Affect Brand Trust and Experience

Social robots are increasingly employed in service contexts such as healthcare, entertainment, and accommodation. Firms invest in social robots to improve their brand perception. Branding effects of social robots have received little attention in the lite