Mobile Augmented Reality, Product Sales, and Consumer Evaluations: Evidence from a Natural Experiment

Presenter Information

Pei Xu, Auburn UniversityFollow
De Liu, University of Minnesota Twin CitiesFollow
Joonghee Lee, Auburn UniversityFollow

Description

Despite the recent popularity of Augmented Reality (AR) technology, no empirical evidence has confirmed that AR is a more effective artifact than the traditional way of product presentations on online retailers. In this study, we investigate the economic

Recommended Citation

Xu, Pei; Liu, De; and Lee, Joonghee, "Mobile Augmented Reality, Product Sales, and Consumer Evaluations: Evidence from a Natural Experiment" (2018). ICIS 2018 Proceedings. 9.
https://aisel.aisnet.org/icis2018/hcri/Presentations/9