Start Date

13-12-2018 12:00 AM

Description

Despite the recent popularity of Augmented Reality (AR) technology, no empirical evidence has confirmed that AR is a more effective artifact than the traditional way of product presentations on online retailers. In this study, we investigate the economic

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Dec 13th, 12:00 AM

Mobile Augmented Reality, Product Sales, and Consumer Evaluations: Evidence from a Natural Experiment

Despite the recent popularity of Augmented Reality (AR) technology, no empirical evidence has confirmed that AR is a more effective artifact than the traditional way of product presentations on online retailers. In this study, we investigate the economic