Start Date

13-12-2018 12:00 AM

Description

Sales volume is one of the major information source for decision making in online purchasing. Yet the credibility of this information is fundamentally undermined when businesses commit sales cheating, creating fake sales volume using fictitious transactio

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Dec 13th, 12:00 AM

An Empirical Investigation of Sales Cheating Effect in E-commerce

Sales volume is one of the major information source for decision making in online purchasing. Yet the credibility of this information is fundamentally undermined when businesses commit sales cheating, creating fake sales volume using fictitious transactio