Start Date

13-12-2018 12:00 AM

Description

Quantifying the causal effect of displaying product price in search ads on performance metrics, we partner with an online retailer to run a large-scale field experiment involving multiple products by randomly exposing consumers to either an ad campaign th

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Dec 13th, 12:00 AM

Increasing Mobile Search Ad Spend: Cross-device Effects

Quantifying the causal effect of displaying product price in search ads on performance metrics, we partner with an online retailer to run a large-scale field experiment involving multiple products by randomly exposing consumers to either an ad campaign th