Description
Quantifying the causal effect of displaying product price in search ads on performance metrics, we partner with an online retailer to run a large-scale field experiment involving multiple products by randomly exposing consumers to either an ad campaign th
Increasing Mobile Search Ad Spend: Cross-device Effects
Quantifying the causal effect of displaying product price in search ads on performance metrics, we partner with an online retailer to run a large-scale field experiment involving multiple products by randomly exposing consumers to either an ad campaign th