Description
Quantifying the causal effect of displaying product price in search ads on performance metrics, we partner with an online retailer to run a large-scale field experiment involving multiple products by randomly exposing consumers to either an ad campaign th
Recommended Citation
Andrews, Michelle; Li, Ting; and Balocco, Francesco, "Increasing Mobile Search Ad Spend: Cross-device Effects" (2018). ICIS 2018 Proceedings. 12.
https://aisel.aisnet.org/icis2018/ebusiness/Presentations/12
Increasing Mobile Search Ad Spend: Cross-device Effects
Quantifying the causal effect of displaying product price in search ads on performance metrics, we partner with an online retailer to run a large-scale field experiment involving multiple products by randomly exposing consumers to either an ad campaign th