Start Date

11-12-2016 12:00 AM

Description

Previous IS research analyzing the adoption of digital innovations has not yet distinguished between digital natives and digital immigrants. Thus, there is still a limited understanding of the special needs regarding digital innovation design and the adoption behavior of individuals identified as digital natives. Therefore, we used a motivational theory perspective from psychological studies to examine the individual needs of digital natives concerning the design of a digital innovation. We conducted a mental simulation experiment with 637 participants. Our findings shed light on the importance of digital nativeness as a predictor of attitudes towards using digital innovations, and the relevance of applying socio-psychological design principles for developing digital innovations.

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Dec 11th, 12:00 AM

What Determines the Adoption of Digital Innovations by Digital Natives? – The Role of Motivational Affordances

Previous IS research analyzing the adoption of digital innovations has not yet distinguished between digital natives and digital immigrants. Thus, there is still a limited understanding of the special needs regarding digital innovation design and the adoption behavior of individuals identified as digital natives. Therefore, we used a motivational theory perspective from psychological studies to examine the individual needs of digital natives concerning the design of a digital innovation. We conducted a mental simulation experiment with 637 participants. Our findings shed light on the importance of digital nativeness as a predictor of attitudes towards using digital innovations, and the relevance of applying socio-psychological design principles for developing digital innovations.