We introduce and examine the roles of Schwartz’s cultural value types in Information and communication technologies (ICT) use (PC and the Internet) at an individual level. Our study used the World Value Survey (WVS) data of 2009 from 49 nations with around 75,000 data points. For all nations, we find that 7 out of eight considered Schwartz’s value types matter. We also find that the use of ICT is predominant among highly educated, high-income, employed and young people. Males use PC and Internet significantly more. Overall, we also find remarkable similarities and differences in results across developed and developing nations. Broadly, for ICT use, impacts of some cultural values differ and some are same between the two groups, while impacts of demographics are somewhat similar across developing and developed nations.
Bagchi, Kallol and Kirs, Peeter, "The Impact of Schwartz's Cultural Value Types on ICT Use: A Multi-National Individual-Level Analysis" (2009). ICIS 2009 Proceedings. 205.