Various models have been proposed to explain information technology (IT) adoption behavior. However, these models are based primarily on logical deliberation. In reality, it is impossible to obtain perfect information for a rational evaluation of new or emerging IT. In this situation, sometimes the “best alternative” is imitation. We believe that two opposing forces influence the beliefs of enterprise resource planning (ERP) committee members: rational and imitative. We propose here an integrated model and examine it together with diffusion of innovation (DOI) and imitation models. The study findings indicate that our integrated model has better explanatory power. In addition, imitative forces are shown to have a consistent direct effect and significant indirect effect on beliefs. Hence, imitative forces play a crucial role in the decision-making process, which opens up a new avenue for research into technology adoption.