The teaching case covers the story of DCXNET, the e-business initiative of DaimlerChrysler from 2000 to 2002. It focuses on the challenges for the automotive industry due to the evolution of e-business technology and how these challenges have been dealt with at DaimlerChrysler. The case is embedded in the context of todayís the e-business hype and describes the management approach, results, and success factors of the initiative as well as lessons learned.