This research aims to make sense of empirical perceptions of multidimensional complex KM (knowledge management) issues, through the construction of social cognitive structures such as frames of references. The objective of this study is to derive a set of empirically induced KM frames which may serve three purposes: to establish a set of frameworks for future research in perception congruency or misalignment of KM-related issues; to offer empirical insights to existing KM-related theoretical research models; and to bridge research gaps and inter-link cross-functional, cross-disciplinary perspectives. Our research fits broadly into four phases, with current progression halfway through the second phase. Focus group research, in the context of grounded theory approach, will be used as the main research strategy to induce and refine KM frames.