With the proliferation of e-businesses, our current array of research tools need to harness and exploit the rich content provided in virtual community resources such as web hypertext linkage data, online text, online advertisements, and consumer-generated information. Online texts, including computer-mediated communication (CMC), such as those found in a myriad of web sites, are being analyzed for patterns among the sites and between the words or phrases on those sites.
Reid, Edna, "Web-Based Data Collection for the Analysis of Hidden Relationships (Web Mining of Hypertext Links)" (2000). ICIS 2000 Proceedings. 87.