The success of the Internet economy depends largely on how parties establish trust in their transactions. Building on the premise that the major role of Internet intermediaries is to ensure efficient and safe transactions between buyers and sellers, this study tested how buyer’s feedback scores on sellers accumulated from previous transactions affect the final bidding prices in the electronic auction market.
Lee, Zoonky; Im, Il; and Lee, Sang-Jun, "The Effect of Negative Buyer Feedback on Prices in Internet Auction Markets" (2000). ICIS 2000 Proceedings. 26.