The research reported in this paper explores IS implementation in the early stages of a project as a process of social translation of ideas about technology. The research employs a technological frames analysis to examine how human agents translate public or global accounts into things that they are familiar with and are of interest, filter out alternative meanings, and engage in social interaction in order to pursue their images of a technology coming into use. The paper is based on a case study of the early stages of a new e-mail system in an international banking institution. The findings of the case study suggest that a translation process, which takes place at both the individual and the organizational level at the initial stage of an IS project, can have significant consequences for the overall implementation process.