This panel examines the practice of identifying target journals for IS research. As participants in a scholarly community, individual researchers and their institutions may benefit from guidance on the choice of journals for submission of scholarly work. Official “target journal” lists have begun to appear within departments, where they play a role in evaluating the contributions of individual faculty. The panel examines this practice from three distinct angles. First, research that evaluates the relative standing of scholarly journals in the IS field will be described. The results of a 1998 survey and two earlier surveys (Hardgrave and Walstrom 1997; Walstrom Hardgrave, and Wilson 1995) will be presented. Second, the current practices of two leading IS departments in North American business schools will be described. The actual lists, the controversies surrounding their development and maintenance, and their use and consequences will be described. Third, the practice of identifying target journals will be challenged, and the controversies surrounding the use of such lists will be examined.