The fundamental questions regarding whether and how information technology (IT) contributes to firm performance have been answered in different ways, with some studies reporting negative impacts, some finding no overall effect, and some finding positive impacts. To reconcile these findings, several studies suggest that contextual effects moderate IT’s performance effects. Firm effects reportedly account for roughly half the productivity benefits attributed to IT—i.e., firm capabilities may leverage investments in IT. Our research question is, "To what extent do market responsiveness and business strategy moderate the relationship between IT infrastructure and firm performance?" We will test these ideas using moderated regression analysis with data from the latest Global Manufacturing Research Group (GRMG) survey.