In the past few years, much attention by the popular press has been focused on the commercial development of the Internet and the World Wide Web (WWW). Indeed, it is difficult to pick up a business news publication and not have at least one article on the Internet and electronic commerce. However, much of the journalistic work to date falls into two categories: (1) exploring the evolving technologies supporting this environment and (2) describing how various companies are currently using the WWW. There have already been several noted successes and failures as new and old companies begin to position themselves for competing within this digital domain. However, there has been painfully limited analysis of why these successes and failures have occurred, especially from an academic perspective. The purpose of this panel is to serve as a forum for such a discussion.