Incremental innovations reinforce the capability of established organizations, while radical innovations cause firms to develop new technical and commercial skills. In this paper, we will present the results of an exploratory study examining the technology diffusion process associated with eleven different systems initiatives in eight organizations and suggest that, in addition to the important distinctions the technology life cycle model provides, another useful perspective is that one differentiates the innovation based on its scale and scope. We will present the findings of this exploratoryresearch and suggest that to successfully diffuse projects of different scale and scope requires the building of differentiated project selection processes and criteria, organizational structures and management involvement. As a first step in this process, we propose classifying R&D initiatives based on scale and scope and suggest that this classification will enable managers to identify and establish appropriate managerial and organizational processes that will facilitate the technology diffusion.