This session has been given an intentionally provocative title in order to challenge the audience to help us find opportunities for significant exchange and improvement in research strategies on both sides of the Atlantic. It is our underlying assumption that cultural and economic contexts shape substantially both- European and North American research, making them very different. We also assume that recognizing and understanding these differences is a precondition for improvement in IS research. Not enough attention is paid to European work in North America (and vice versa, to a lesser extent), and this is to the detriment of the entire research community. The agenda for this section will bc a debate that will cover the following areas: differences in research disciplines and institutional boundaries differences in research styles and traditions differences in reference disciplines, including linguistics, anthropology, and literature differences in theory and practice (non-positivist and anti-positivist approaches) how these differences can be used to improve the research on both sides of thc Atlantic. Active audience participation is solicited for this session.